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Bury Market Soundscape accompanies and constitutes research on the verbal and non-verbal aural selling practice. The soundscape project is conducted in Manchester’s Bury Market. Every Wednesday Friday and Saturday, stallholders keeps shouting out their wares and announcing the “deals of the day” for all day. Their soundtracks of aural selling practice vary from street cries, tapping the sign which lists the prices and discounts of today, and rapping metal plates.

The main point of my research findings is that the aural selling practice, as an instituted cultural model that is handed down from history, does work on particular organizing principles. The investigation of the non-verbal aspect of aural selling practice further proves that the foundational schema (association of loudness with authority and hubbub with prosperity) is a very general organizing principle for specific practices (aural selling practice) shared by all members of the community. Another main point to my findings was to highlight the roles of sense and its effect on people’s consumption activities. Compared to receiving verbal information, our sensory experiences might affect us more in the daily decision-making process.